IT Guy vs NonITGuy - Sound Familiar?

An oldie but still a goodie. Note the initial page in his browser when he opens it up...enjoy.
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10 Reasons Why Marketing Automation Fails [Manticore]

Im normally not a fan of vendor endorsements (although this will be my 2nd this week!), these guys are spot on. Its not rocket science but its still amazing how little process and measurement actually makes its way into today marketing departments.
Speak with you soon. DC

10 Reasons Why Marketing Automation Fails

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My First Product Review – its a short one

My only qualification to review any software is exclusively as an end user. Yet with less than 7 days of use, I’m already an advocate of Xobni.

The tool is a simple, lightweight add-on to my work instance of Outlook, and simply put, this tool is slick for 3 reasons:

1. At my fingertips and in a visible format, I can access threaded conversations from my top contacts (ie, Boss, Team Lead, Wife)


2. Relevant files AND contact info are extracted and grouped so I don’t have to hunt and peck, open app then open file, DT search, etc


3. I can quickly add highly relevant contacts to my LinkedIn and Twitter accounts

If you haven’t checked it out yet, I highly recommend it. Commercial versions are available, too.

Speak with you soon. DC